In his book, Exposing the Magic of Design, Jon Kolko references Johnson-Laird’s theory of mental models to explain how we understand the world and cope with complexity. As described by Johnson-Laird, a mental model is an internal representation that corresponds to the external world, and represents a form of embodied knowledge. As such, we construct mental models in order to understand the world, conceive possibilities, and manipulate abstract content. A mental model consists of both elements that correspond to perceptual entities, i.e. physical models, and elements that correspond to abstract notions, i.e. conceptual models. Physical and conceptual models represent systemic levels that build in complexity. Continue Reading →
January 24, 2012
by ariella
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